April 2012 Newsletter

LOOKING AT LOYALTY

The Mallett Group Newsletter April 2012

Latest News from The Mallett Group

Latest News from The Mallett Group

The Freddies are Back!

Join us at the FFP Spring Event April 25-27, 2012 at the Renaissance Newark Airport Hotel in Elizabeth, New Jersey. The Freddie Awards have been widely recognized by frequent flyers and travel industry executives alike as the preeminent honor for frequent travel programs. Each year, the exciting gala Freddie Awards ceremony recognizes the best programs throughout the world, as decided by those who know these programs best: the frequent traveling public. Marc Berman, President of The Mallett Group, is the Chairman of the Spring FFP Event.

For more information visit www.ffpspring.com.

Loyalty at a Glance

  • Big issuers get involved with mobile wallet opportunity.
  • Isis is ready to compete with Google Wallet this summer.
  • Retailers expect to build loyalty with new payment venture.
  • PayPal announces new revamped digital wallet with additional integrations.
  • New technology could force iconic Metrocard to extinction.
  • Think NFC technology is leading the wallet race? Don't discount Square.

In This Issue

April 2012 Issue

Tipping Point

In the next five years mobile technologies and the way consumers use them will transform the way we do business and connect with customers. Consider these facts:

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Wallet Wars

Mobile commerce has certainly become one of the biggest trending topics lately. With PayPal’s latest release in March the Internet was all a buzz with possibility. Search the topic and you’ll turn up any number of related articles. The questions for the average consumer, however, are “What does this mean for me? Why am I going to use this technology? How am I going to use this technology?”

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Punch-Card 2.0

Punch cards. We've all seen them, used them, and even lost a few along the way (inevitably only a few punches away from your reward). You visit a merchant, make a purchase, and your card gets punched. Accumulate enough punches, receive your reward. It is a low cost loyalty model that has worked for decades.

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