The Mallett Group, a loyalty marketing firm based in Connecticut, announced a new partnership with March Second, Inc., a Boston-based company specializing in marketing technology and business intelligence services. The new partnership will bring additional expertise and resources to The Mallett Group’s Data and Analytic Services practice area and will allow the company to offer added technology support and analytical services to its clients.
Commenting on the new partnership, Don White, co-founder of March Second and a managing partner at The Mallett Group said, “While March Second and The Mallett Group have worked together for several years, this new partnership will add more structure to our business relationship and will allow us to provide more value to our mutual clients. There is a tremendous need for expert, unbiased, business driven technology advice in the loyalty space and this new partnership will allow both companies to better respond to this growing need.”
The Mallett Group is underscoring its expanded Data and Analytic Services practice area with a rebranding and the unveiling of a new logo. Joe Mammano, founder and Chairman of The Mallett Group described the new branding as one more step in the company’s transition from a boutique consulting company to a full-service loyalty marketing firm. “I started The Mallett Group fifteen years ago in a back bedroom of our house on Mallett Lane which was built over 200 years ago. Our original logo incorporated an image of that structure which I felt to be emblematic of lasting values and permanence. The company has relocated several times since then as we’ve expanded our services and grown our team. With this latest announcement, we felt it was time to update our corporate look with a fresh, contemporary logo that highlights “TMG” enabling the company to utilize what has formerly been a “nickname” as a more prominent and reflective corporate identification.”
The Mallett Group is a loyalty marketing consulting company specializing in helping clients design, develop and maximize the value of their customer loyalty strategies and programs. Founded in 1997 and based in New Milford, CT, TMG has an impressive client roster including InterContinental Hotels Group, Emirates and MasterCard Worldwide. The entire client list and more information can be found on the website www.mallettgroup.com.
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