Q1 2011 Newsletter

LOOKING AT LOYALTY

The Mallett Group Newsletter
Q1 2011

Latest News from The Mallett Group

To Our Clients, Partners and Business Associates

Welcome to the inaugural edition of "Looking at Loyalty", TMG's new quarterly newsletter. Each quarter we will be reporting and commenting on events and trends in loyalty marketing. If you have topics you would like to see us cover or would like to submit an article for publication in our newsletter reply to this email and someone from TMG will contact you.

Welcome to The Mallett Group!

Loyalty at a Glance

- Starbucks is going national with its mobile-payment system. The company recently announced that it expected to have the new system available in all stores by this spring.

- Rewards junkies may be looking to smaller banks to keep their perks, according to a recent article in Bloomberg. That's because banks with less than $10B in assets will be exempt from the cap on debit interchange fees that will take effect in July.

- A recent interview with Cyriac Roeding, Shopkick CEO and founder, offered his unique take on how mobile technology is impacting consumer behavior.

In This Issue

Q1 2011 Issue

Mobile Loyalty Changing Behavior

A 2010 Morgan Stanley Mobile Internet report predicted that we are at a turning point for mobile internet. With 3G penetration approaching 20% globally and 50% in the U.S. and Western Europe, the Morgan report foresees behavior change in three areas.