Technology

Moore’s law, which has held true for over fifty years, states that computing power doubles every two years. From a marketer’s perspective, the rapid pace of technological change can be daunting. The need can be simply stated, marketers want the capability to target, connect, engage and reward their high value customers, but the solution isn’t as simple. It often requires integrating operational systems with loyalty platforms and applications all of which are changing rapidly with the addition of new capabilities at lower cost.

Over the past fifteen years The Mallett Group has helped clients with the assessment, deployment and optimization of loyalty marketing platforms and solutions. Over the years we made a conscious decision not to align ourselves with one vendor or platform provider in order to provide clients with unbiased advice and recommendations. We strive to stay ahead of the technology curve and to identify best of breed solutions that meet our client’s business needs and budget constraints across multiple industry segments.

Our expertise and experience includes:

• Technology Strategy and Roadmaps
• Technology Assessment
• Business Case Development
• Requirements Documentation
• RFP Management
• Vendor Selection and Contract Negotiation
• Implementation Support.

If you would like more information please contact us.