January 2012 Newsletter

LOOKING AT LOYALTY

The Mallett Group Newsletter Winter Issue

Latest News from The Mallett Group

The Mallett Group launches redesigned website

January 2012

The Mallett Group is excited to announce the launch of our brand new, fully redesigned website. The new layout and content better showcase our expanding capabilities and expertise.Visit www.mallettgroup.com to explore our new site, and don't forget to register!

TMG welcomes Keith Blizzard

January 2012

The Mallett Group is pleased to announce that Keith Blizzard has joined the firm as Vice President, Loyalty Marketing Services. Keith joins TMG from Blizzard Consulting, a company he founded in 2009. Keith is a recognized expert in loyalty marketing having spent 20 years at Marriott International where he managed the strategic development and the launch of Marriott Rewards.

Loyalty at a Glance

Topguest, a social media startup allowing loyalty programs to reward check-ins with loyalty currency, was recently acquired by ezRez Software to complement its loyalty and digital wallet products.
Citi announces a new Facebook app, the first of its kind, that allows friends to pool rewards points towards shared donations or rewards.
Points.com and JetBlue announce new ways TrueBlue Members can engage with their points, introducing points transfers and gift registries.
A New York Times article details various hospitality loyalty programs and their focus on elite members, and Priority Club's Don Berg discusses PCR's choice to never expire points.
No longer content with passive observation, social marketers will shift towards engagement and mobile interaction in 2012.
Small businesses begin to shift away from traditional "paper punch card" loyalty programs with Swipely's new credit card based loyalty service.