A teacher, a musician, an entrepreneur, a financial guy, a sailboat captain, a Harley rider, a sports fan, a high-school football and track coach, a husband and a grandfather all walk into a bar…sounds like the beginning of a great joke, right? Only it’s no joke here at the Mallett Group. These diverse descriptors are all wrapped up into one guy: our Executive Vice President, Don White.
Don’s financial background provides a pragmatic, quantitative way of looking at loyalty marketing. It starts with understanding a customer’s lifetime value and knowing how much to invest to achieve a desired behavior change. It’s loyalty marketing in the context of a disciplined business framework. The result is a value exchange that drives customer loyalty and incremental revenue and profit for the business.. The methodology used by The Mallett Group, and developed by Don, considers all the revenue and cost variables and provides a roadmap for achieving the highest possible ROI.
The Mallett Group’s approach, which combines strategy, creativity and analytics reflects the varied experience and passions of the man behind our marketing department. Creative and practical man, creative and practical solutions.
Don has held several executive and senior leadership positions:
Don received his undergraduate degree in English from Western Connecticut State University and received his MBA in Finance and Marketing from Columbia University.