Analytic Services

Measuring the return on marketing investment is a high priority for most companies. Despite the growing trend to shift budget to more measured media, it is still difficult to isolate the cause and effect of investments in marketing. Loyalty programs, because they are designed to track and reward specific behavior, are inherently more measureable but companies still struggle with quantifying the incremental impact of a loyalty program. The Mallett Group has developed proven modeling techniques and testing methodologies that help companies better understand changes in customer behavior and isolate and track incremental sales. We work with clients to build the business case to support loyalty program investments and to install the relevant metrics to ensure a program is achieving the expected results.