Loyalty Marketing Consulting

Loyalty programs, by their design, touch and impact a company’s most valuable customers. They also require a long-term commitment and represent a significant financial investment. The Mallett Group helps clients evaluate the risk reward trade-offs associated with developing a loyalty program and provides guidance and advice on where and how to maximize the value of loyalty marketing investments. We also help clients measure and quantify the business impact of existing loyalty programs and benchmark their program against relevant industry standards. Our Program Assessment for Loyalty Marketing (PALM) provides a disciplined and consistent methodology for completing a periodic review of a loyalty program's performance and return on investment. It can help you maintain a compelling consumer value proposition and ensure your program is delivering the business results you expect.