Partnership Marketing

Partnerships and alliances are critical to enhancing the value proposition, reducing the cost, and minimizing the financial and business risk of a loyalty program. As programs mature, more companies and brands are looking to develop marketing partnerships to keep their programs interesting and their members engaged. The Mallett Group utilizes a disciplined strategic approach to partnership development that considers a company’s brand, customer profile, and business objectives. In a marketplace saturated with “me too” programs and plain vanilla offers, we help clients create and maintain partnerships that are strategically aligned with their brand values, responsive to customer needs, and drive incremental revenue and profit.